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The Origin: Frustration with "The Pitch"

Most real estate transactions are driven by emotion, sales tactics, and urgency. "Buy now before rates go up!" or "This is your dream home!" But for analytical professionals, this approach feels chaotic. It lacks data. It lacks structure. And fundamentally, it ignores the fact that a home purchase is often the largest financial project of your life.

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I founded First Principles Partners because I saw a gap in the market. Engineers, project managers, and analytical thinkers didn't need a salesperson; they needed a partner who spoke their language—a language of constraints, variables, and risk assessment.

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The Foundation: From Production Lines to Property Lines

Before real estate, I spent nearly a decade optimizing high-stakes operations for industry leaders like Ford Motor Company and Rivian Automotive.

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At Ford, I earned the VEV Executive Excellence Award for designing automated reporting systems that recovered $60 million in potential lost test time. At Rivian, I managed the launch of the Enduro production line and led a 26-member engineering team to improve overall equipment effectiveness (OEE) by 75%.

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In those environments, a "guess" was unacceptable. Success relied on First Principles thinking: boiling a problem down to its fundamental truths and building a solution from the ground up.

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The Philosophy: First Principles Thinking

We apply that same rigor to your real estate journey. In engineering, you don't build a prototype without a spec sheet. In real estate, you shouldn't buy a home without a Decision Matrix.

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  • We don't assume; we verify. We look at the raw data—zoning, market trends, and structural integrity—rather than relying on "curb appeal."

  • ​We optimize for value. Just as I cut cycle times in half at Rivian, I look for inefficiencies in the market that you can exploit for long-term gain.

  • ​We respect the data. If the numbers don't work, we don't push the sale. Period.

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The Mission

Our mission is simple: To empower technical professionals to make confident, value-focused decisions. We strip away the sales fluff and replace it with process precision, ensuring that when you finally sign on the dotted line, you aren't just "buying a house"—you are executing a successful project.

CEO John Gravelyn Headshot
John Gravelyn
CEO
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First Principles Partners LLC is a real estate consulting and advisory firm, not a licensed real estate brokerage. All professional real estate brokerage services, including the execution of purchase agreements and listing contracts, are performed by John Gravelyn in his capacity as a licensed Real Estate Salesperson in the State of Michigan (Lic. #6501466388), affiliated with eXp Realty. First Principles Partners LLC operates independently of eXp Realty to provide data analytics, strategic planning, and project management support.​

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Broker Address: 39555 Orchard Hill Place, Suite 600, Novi, MI 48375

Broker Phone: 888-501-7085

Michigan

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© 2025 First Principles Partners.

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